SPECIAL BUY 2 BALMS - GET 1 FREE
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100% active ingredient VALUE
80% Water!
Water is the first ingredient listed on face cream & moisturiser labels. This base water content is typically 80% of the total formulation. Emulsifiers & Preservatives make up about 10% & the active ingredients/oils only a miserable 10%
conventional 50 ml moisturisers
80% Water
5% Preservatives
5% Emulsifiers
10% Actives & Oils
$50 average cost for only 5 mls of active ingredients!
A 200 ml natural tallow balm
0% Water
0% Preservatives
0% Emulsifiers
100% Actives & Oils
$50 average cost for 200 mls of active ingredients!
To get the same amount of active ingredients as my natural tallow serum/balms, you would need to purchase approximately $2,000 worth of those water-diluted conventional moisturisers!!
Natural Washing
Natural-washing is when products are falsely marketed as "natural" while containing synthetic preservatives, artificial fragrances, and chemical additives. Companies mislead consumers by emphasizing minimal natural ingredients while hiding the synthetic components and the water that make up most of the product's formulation.