- They disrupt the skin's natural pH and microbiome. This leads to the overgrowth of harmful bacteria and the reduction of beneficial bacteria, making the skin more susceptible to irritation, dryness, and infections.
- They strip away the skin's natural oils (sebum), which are essential for maintaining a healthy skin barrier and supporting the microbiome. This leads to dryness, tightness, and flakiness, which further disrupts the microbiome making the skin more vulnerable to external aggressors.
- They promote premature aging: The dryness, irritation, and microbiome imbalances caused by them contribute to the breakdown of collagen and elastin, leading to premature fine lines, wrinkles, and loss of skin elasticity. A compromised microbiome will also make the skin less resilient to environmental stressors and slow down its repair processes.
- They exacerbate many skin conditions: People with pre-existing skin conditions, such as eczema, psoriasis, or rosacea, will find that they worsen their symptoms by disrupting the skin's microbiome and causing further irritation. The altered microbiome makes it more difficult for the skin to recover from flare-ups and maintain its protective functions.
No synthetic fragrances. No artificial colours. No toxic chemicals. Natural ingredients only!
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