Cost Of Living Buster : Buy 2 Balms, Get 1 Free • Saving Another 33%!
Cost Of Living Buster : Buy 2 Balms, Get 1 Free • Saving Another 33%!
1/ Natural Washing:
Natural-washing is when products are falsely marketed as "natural" while containing synthetic preservatives, artificial fragrances, and chemical additives. Companies mislead you by emphasizing minimal natural ingredients while hiding the synthetic components and the water that make up most of the product's formulation.
2/ Fairy Dusting:
Fairy dusting is an industry term used in skincare formulation that refers to the practice of including trendy, "natural", marketable ingredients in a product at concentrations that are too low to provide any real benefit.
If your premium "natural" serum or moisturiser has more than 3 or 4 actives listed low on the label .... it's likely fairy dusted!
3/ Ingredient Manipulation:
4/ Formula Presentation:
5/ Claim Exaggeration:
6/ Science Distortion:
7/ Media Manipulation:
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